After years of navigating the business world, we’ve seen trends come and go, much like the fads of the silver screen. What was once all the rage (like film noir and starlets adorned in diamonds) is now a distant memory. Business trends follow the same arc: some fade away for good reason, while others are worth reviving.
So grab your popcorn, doll, because we’re dusting off some fan-favorite trends… and letting a few others fade to black.
In the age of swipes and scrolls, don’t underestimate the power of face-to-face connections. Networking isn’t just a relic of the past; it remains a powerhouse for building real, lasting relationships.
After all, marketing is about connection. And what better way to do that than in person, where you can read the room and have meaningful conversations?
Technology is great, but it can’t replace a bit of in-person razzle-dazzle. So slip into your best threads and attend industry events, local meetups, or community gatherings. Nothing beats the classic handshake and a heartfelt chat.
Ads, sales pages, and marketing materials shouldn’t just look snazzy—they need to tell your audience what’s what. Instead of relying solely on flashy visuals or catchy phrases, make sure your content serves up the essential info: what you’re offering, why it’s a game-changer, and how it can make a difference.
The real creativity lies in how you can bring the two elements together. The best ideas come from the process of bridging the gap between facts and play. True creativity lies in marrying clear communication with engaging visuals, not in how wordy, clever, or “interesting” you can make something.
How often do you see a sales page or product package and have no clue what they’re selling? While cleverness has its place, clarity should always come first.
If people can’t figure out what you’re offering in a few seconds, you’ve lost them. Communication beats creativity every time. When in doubt, opt for offer and business names that are simple to understand.
A story about how dropping your ice cream cone led to an epiphany about direct sales? Not compelling, toots. (And to be honest, it smacks of LinkedIn broetry.)
What hooks us in is raw, authentic vulnerability. Your stories should match the message you’re leading into; otherwise, you come off as disingenuous, like an overpriced cocktail that nobody wants to sip twice.
Storytelling isn’t just about brand positioning. It’s about genuine connection. Share your daily wins, personal hurdles, and triumphs without the pressure to tie every anecdote back to your brand. Authentic stories build relationships, like a great conversation at a dinner party — no pretense, just good, honest talk.
These days, CEOs are often painted as larger-than-life figures. Spoiler alert: Not every CEO can (or should) be Jay Gatsby-level charming.
The truth is that a CEO shouldn’t be a celebrity-like figure. They should be savvy managers and strategic leaders who are deeply in tune with their business. While some charisma is helpful, their real job is steering the ship and keeping it on course.
The best CEOs aren’t always in the spotlight… and that’s a-OK!
Do you want people to be able to read your designs? Recent trends indicate not.
But the purpose of design is to communicate. If someone can’t read what you have, it’s not serving its intended purpose. So let’s ditch the saturated colors and focus on clear, direct communication, sweets. For better contrast and readability, make sure your text pops against the background.
Accessibility never goes out of style.
Captions should provide context, not act as a sales page. That’s what a sales page is for.
Instead of cramming every caption with a call to action, details to the nines, and everything in between, use them to add value or spark conversation. Dissect one part of your offer, answer a FAQ, or tackle a specific pain point.
A good rule of thumb? Keep it as simple as possible. You can always point to your sales page in the caption to keep it light.
Every business has its hiccups, and launches are no exception. Instead of treating a flop like the end of the world as you know it, learn to embrace it as a stepping stone. We all flop. But it’s how you recover that makes the difference.
Flops teach you how to improve your offers, refine your website, and make informed decisions. It’s like learning to dance — sometimes you step on toes, but that’s part of the tango.
Normalize the flop. You’ll be better for it.
While optimizing is important, don’t let optimization and templatization become your entire business. The last thing you want is for people to say they felt like they were just moving along a conveyor belt. You want them to have a stunning, custom-feel experience (even if it’s not entirely custom!).
We’re not saying you have to end all templatization or workflows but don’t overdo it. Instead of templatizing everything, do what makes the most sense. Maybe for you that’s creating templates for contracts and proposals, social templates for story posts or podcast graphics, or maybe even a template for an email your VA can easily send.
You don’t want your brand to devolve into cookie-cutter couture. Find ways to bring back that human touch!
At the end of the day, we’re all about building businesses that last. These trends will help you do just that. You don’t need to hop on every bandwagon to succeed — just embrace what feels true to your brand.
If you’re ready to ditch the fluff and focus on what really matters, let’s chat, doll. The Rendezvous Gals are here to help you create a brand that speaks to who you are — one that connects with your audience, drives real results, and makes you proud to show it off.
Let’s make sure your business stays ahead of the curve without losing sight of what really counts.
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