Creating, elevating, or refreshing your brand shouldn’t feel like herding cats. It shouldn’t feel disjointed, chaotic, or leave you feeling like your dream brand will never happen.
But we know that it happens, and that might be what brings you here today. If you’re struggling with all the pieces of a lackluster brand, it’s not your vision, doll. You might be suffering from a lack of collaboration and communication — and an excess of silos — in your branding team.
Word from the bird is that this is the biggest obstacle to a strong brand. Let’s explore why…
When we talk about “silos” in the online business world, it usually applies to marketing. Marketing silos get their name from silos you find on farms: their sole task is to store grain. Multiple silos store particular types of grain that need to be separated.
Marketing silos, or siloed marketing, happen when each team in an organization operates independently. Tasks are delegated to individual teams or departments. You see marketing silos pop up when a company grows fast or outsources its work.
But when it comes to your brand, should everything be separate?
We think not.
You might’ve had personal experience with siloed branding. Maybe you’ve hired and managed a graphic design contractor to work on your website. Then a copywriter to update your copy. Then a brand designer to refresh your brand…
But things never felt just right. Every completed aspect of your branding by one team made you want to update or edit another aspect. Not to mention the process itself was long and fraught with complications, like mixed messages and missed communication.
The cycle continues until you’re back at the beginning, wondering if you need to change your website. (Again). It feels like you’re taking one step forward and two steps back toward the vision for your brand.
That’s branding silos for ya.
Let’s not be too harsh on individual contractors or agencies, because a specialized approach can work for some companies’ marketing efforts.
For larger companies that manage a lot of content, marketing silos can be an advantage. Hiring a specialized team for specific tasks or channels prevents overwhelm and lets each team do what they do best.
It helps distribute work more evenly, and there’s less pressure to get everything right.
Sure, there are some advantages of marketing silos, but branding silos, not so much.
When every aspect of your branding is taken care of by several independent teams, the daily process can go off the rails:
If that’s not enough to scare you, there’s also the cost of building your brand bit by bit.
It may feel like hiring separate teams or contractors as you go along is your only (budget-friendly) option, but in the long run, it’ll cost you more.
The branding process takes longer. You’re not happy with the results. You need more work done. Or you hire a different contractor. All of these can add up unexpectedly.
The solution to silos and building the strong brand you’ve always wanted? Have one cohesive branding team that communicates, works together, and shares insight into everything. And hey, that’s what we do at Rendezvous Creative!
By working with a holistic branding agency like us, all the pieces of your branding puzzle move us one. Because we’ve created the strategy, moved those pieces, and made progress according to your goals and values.
Collaboration and communication are key to building a strong brand.
And the best way to enjoy the branding or rebranding experience is to work with a cohesive team that values those two things. Built it into their mission and services and products, even.
You guessed it; we’re talking about Rendezvous Creative. We’d love the chance to bring your branding ideas to life without all the stress and setbacks. Give us a ring and let’s hop to it!
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