Pour out the vermouth, set the suds in the tub, and kick up your feet. Your brand is ready to launch!

Launching a new brand or offer is a wildly exciting time — it usually means you’re growing, changing, or adapting your business to reflect its current chapter. That’s worth whetting your whistle, isn’t it?

But if you have ever experienced a launch, you know it doesn’t happen overnight. (We wish.) Instead, it often takes weeks or even months of planning leading up to the big reveal, which can be difficult. Don’t sweat it, though.

We’re here to break down how you can launch your new brand or offer to much fanfare…and in only three steps.

Now that sounds positively manageable, doesn’t it? 

Step 1: Plan the party! 

This is your brand’s coming-out party — let’s make it one to remember. 

You’ve been hard at work nailing down your values, your offers, your visuals, and the tech that helps you do your best work. But often, so many brands forget what comes after: sharing it with everyone.

We don’t want your new brand to launch to crickets. We want everyone raising a glass to you. So, while you’re entering the end stages of your branding project, also consider:

How you’re seeding interest

Tease your brand on Instagram, let people get tiny peeks. When we were launching Rendezvous Creative, for example, we were sharing sneak peeks of the website build. Our followers loved it! 

How you’re building new leads

Especially if you’re rebranding to attract a new or elevated client, you need to consider that your current audience may not be primed for your new brand.

Consider how you’re attracting leads who are right for this brand — whether it’s a new lead magnet, networking, affiliates, etc. 

If you work with us, we’ll help you with your lead magnets and ensure that your brand’s attraction strategy is perfectly aligned with what you offer! 

What you’ll do on launch day 

We want to have a great runway leading up to your launch — and we’ll share ours in just a bit. However, it’s important to think about how you want to kick off your brand’s launch.

Some people actually throw a party, whether it’s in person or online. If you do something like this, you might want to consider:

• Themed games or activities
• The look and feel (you want it to match your brand!) 
• The guest list (you want attendees to align with your brand goals and mission)

If you’re not really a party person, don’t worry. Your brand can still get all the buzz it deserves. Maybe you:

• Go live on social and discuss all the changes
• Launch a new 9-grid for your Instagram
• Release a new podcast or YouTube video 
• Send a series of emails encouraging people to check out the new site and branding

The list goes on. What’s important here is to decide what you want launch day to look like! 

Who you’re inviting to the party

The invite list to any party is so important. Even if you don’t have a physical brand launch event, you want to think about having some enthusiastic supporters in your corner.

Who are you asking to share about your brand? Peers? Team members? Affiliates? Ask others to celebrate your brand launch to get more reach.

What will be live on launch day

We know that a full rebrand or new brand is a lot of work. While you may not have everything updated on Launch Day, you should at least have:

• Your full website (with design, copy, and imagery) done
• A new social media look (new bios, new grid and/or a transition to new templates)
• Your lead funnel updated (sales pages, contact forms, emails, etc.) to your new brand

Step 2: Clear the runway, gals

Now that you have an idea of what a launch plan might include, you might be wondering… When should you start? 

We like to think of a brand launch like a bubble bath. It takes a while to get the temperature right and to get the bubbles to the perfect height. You can’t just dive in when the water is cold!

Warm up your audience and they’ll repay you with enthusiasm and support. With that said, here’s what our typical ‘warmup’ timeline looks like:

1 MONTH BEFORE LAUNCH: 

Start teasing your launch! This can come to life through a sneak peek or quick overview through social media, email newsletters, and even your website (if it’s a big rebrand).

1-2 WEEKS BEFORE LAUNCH: 

Prime your list, your social following, and your connections to celebrate with you. Let people see how excited you are, and share how they can support you! You might let them know your official brand launch date, what you’ll be doing, and invite them to attend or engage.

WEEK OF LAUNCH: 

If you’re launching new products or services alongside your rebrand, create a waitlist to generate more buzz and excitement! Here, you can offer an extra incentive for those who join the waitlist, like exclusive access or a discount code.

If you’re hosting an event, make sure you have RSVPs or Zoom link invites sent out! 

LAUNCH GOES LIVE: 

The bubbly is flowing!! It’s time to spread the excitement across all of your channels.

Make sure you’re:

• Posting about your brand on social (we recommend static posts about the launch, as well as Reels and Stories!)
• Sending at least two emails this week to let people know about your new brand, and to ask them to engage with it
• Promoting your services/offers and encouraging leads to inquire
• Publishing blogs (or podcasts or videos) highlighting the changes to your brand, and driving people to your offers
• Sharing testimonials that align with your ideal client
• Connecting with people who could be great referrals or partners

Step 3: We have lift-off

Phew — that was a helluva launch! We know there is so much that you’ve just poured into your branding project and its launch. What’s next?

A little decompression, of course! 

Rest a bit — because you’ve got important work to do. Of course, once the buzz of your new launch starts to fizzle, it’s time to think forward.

You’re a successful business owner with a bucket full of moxie, so you already know: You have to stay consistent and keep up. 

You can’t go dark after a big ol’ celebration like this. Once you’re feeling more rested, it’s a smart move to have a consistent marketing strategy that continues to attract those primed, perfect leads to your newly refocused brand. 

You want to stay top-of-mind for your audiences beyond your stunning launch party. You want them to wonder, “What are they doing now — and how can I be a part of it?” every time you show up in their feeds or inboxes.

Want help with your brand — and everything that comes with it?

If you’re still in the early phases of your re-branding or new brand development (or you’ve had a nightmare of a time moving your project forward), we’re here to help.

Because we know exactly what you’re going through! 

You’ve outgrown your original offers and you want to expand into new territory.

You’re attracting people who are a garnish away from the perfect cocktail — but you know the recipe now.

You’re ready for a brand that can encompass the REAL vision you hold for yourself and your business.

We’re Rendezvous Creative, a full-service branding agency… and we’re at your service.

Rather than ONLY designing a brand or website, creating your brand voice, revamping your offer suite, OR helping you launch to much fanfare…

We help you do it all. And do it in a way that’s aligned with your vision for your business.

With coaching as well as execution, we’ll ensure your brand design, website, offers, website copy, funnels and products, customer experience tools, and content are aligned and on point.

Most of all? You’ll be ready for launch day because we’ll hand everything off with thorough explanations and guidance in your Rendezvous Review.

And before we sign off, we ensure you have a plan for using your new brand to build the business you see in your head.

All of that, so your brand aligns with what you see in your head.

Want to work with us? If you’ve got moxie, a brand that feels in constant flux, and big ideas for what you want to do… we want to help.

LET’S RENDEZVOUS